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Google/Yahoo Ad Campaign Challenge
4-23-07
I was thinking the other day that it would be cool to put the Goolge and Yahoo ad
systems into a contest to see which one is better. By "better", I mean that
I wanted to know which search engine I should use to generate the most traffic to
my website, for the least amount of money. This question lead to the idea
of the challenge.
Rules:
- Every page created for this site will be submitted to Google Adwords and Yahoo Marketing
Solutions.
- A separate campaign will be created for each submission.
- Each submission will have a limit of $1 per day for advertisements, with a maximum
of $.50 per click.
- Results will look at number of impressions, actual clicks that directed traffic to
my site, and the average cost for each visitor directed to the site.
- Each ad campaign will use an identical set of key words and descriptions on ads.
For example, I will submit this page to both Google and Yahoo as an advertisement
with the following features:
Site: http://www.slowcommotion.com
Main Description: Which search advertiser should you use?
Secondary Description: See the results of a head to head comparison.
Keywords: Ads, click, pay-per-click, traffic, advertisement, campaign, search, cost,
money
It should be interesting to see what happens. It seem kind of weird to be
spending $2 a day to get people to come to this site, but you can't get noticed
on the web otherwise. Check back later to see who is ahead.
Until then...
-JP
Ad Challenge Update 4-25-07
So far Google is winning with 5 clicks compared to Yahoo's 2. At
the same time though, Yahoo is much cheaper with only $.13 per click compared to
Google's $.41 per click. And to make things more complicated, Yahoo showed
the ad 10,000 times while Google only showed it 2,453. Does that mean people
are more likely to click on a Google ad?
Google
Yahoo
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